Ad copywriting is one of those skills that takes a moment to explain and a lifetime to master.
In a way, though, that’s lucky, because if you get the basics down you can safely tell clients that you write ad copy, then get paid to practice. It’s what I did.
Honestly, the first time I told a client I would write an ad for them, I had literally no idea what I was doing. It took a LOT of Googling, but I got there and they were happy. You’ve got a leg up on me, because I now provide this service regularly and am going to give you the basic ad copy template for how to do it. From there, you’ll depend on your client to tell you how to modify it to their specifications.
First and foremost, it’s critical that you understand one simple thing about ad copy:
No matter how boring the subject, product or service, it still has to appeal to people.
Guess what my favorite type of copywriting is?
However, while it is an exceptionally good way to build an audience and convert prospects into buyers, it is an extremely misunderstood medium. We tend to sort of throw our messages out there, hoping someone will open them up and be all, “OMG I can’t believe I never knew how much I needed this! I’ll take ONE THOUSAND MILLION STAT!”
But that’s not the way the world works. If you want to connect with your reader, you need to do it in a specific way.
But what way, Sarah??? you’re wondering. I have no idea hooooowwww!
Yes, well, calm the hell down. That’s why I’m here with an email newsletter template you absolutely cannot mess up, even if you’re trying.
Here it is.
The Only Email Newsletter Template You’ll Ever Need
Blogging. It’s a thing.
You know it’s a thing. You’ve written some posts. You offer this service.
But possibly you’re not quite certain you’re doing it as well as you could be.
I mean, let’s be honest. You’re not certain. Otherwise you wouldn’t be reading this post, right? Yet you’re reading it. So you need this blog post template.
You need it bad.
I cannot say it enough:
This topic is soooo boring.
Like seriously, I almost fell asleep writing that heading. Zzzwha? Audience. Right. Target audience zzzzzzz …
Crap, there I go again. BECAUSE OMG SO BORING.
But before I lose you completely, know that identifying your audience is crucial. The people who want to hear from you, buy from you, support you, shout your name from the rooftops are absolutely out there, but finding them isn’t necessarily going to be a breeze.
… yet it’s easier than you might think.
That’s me calling you from the top of a mountain.
Because, voice. Get it?
… I thought it was clever. But it isn’t, really, is it.
[Insert meaningful transition here, because I frankly don’t have one.]
Your voice plays a crucial role as the foundation of your entire writing business, and as such, you absolutely must make finding your voice a priority before you will start seeing success with client work – or any work, really.
If you’ve read the rest of this series, you know that I LOVE living abroad, but that it was a heckuva journey getting here. If you missed my posts on building a location-independent business and moving abroad with a family of four, you can find those here:
But that’s not what today’s post is about, because for once, we’re not going to be talking about me. I know, it’s sad. We must all just try to rise above and enjoy the fact that today’s post is all about hearing from people who aren’t me. People who have lived abroad longer and gained far more experience, and who definitely know what they’re talking about more than I do.
Without further ado … the experts.
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