Do you ever feel like everyone knows something about social media that you don’t? Like, that they all received some secret kabbalistic teaching and you just … weren’t there that day?
A lot of bloggers and writers aren’t sure how to leverage social media, because the brevity of social content seems to clash with the perceived long-form-ness of copywriting.
And yes. Long-form-ness is obviously a word.
You read a book. It’s the shiz. You wish you could be that author. You know you can’t, but you want to at least use some of that inspiration you feel rising up inside you to improve your own writing.
Yet your attempts seem to fall flat. No matter how hard you try, you feel like a preschooler trying to copy your mom’s sketch of a castle. Why. Is. It. Not. Happening.
If you’re like me, one of the most frustrating gaps in your life is the inability to turn what you read into writing that pays. Now, we’ve already talked about how to draw inspiration from your reading … but that doesn’t mean it’s any easier.
That’s what we’re going to talk about today: the problems with doing it, and the fixes you can use to overcome your blocks. Lezzgo.
Much like the latest kitchen gadget you bought on Amazon, email lists often feel confusing, overwhelming or just plain useless.
Whether big or small, email lists cause a lot of head-scratching and insecurity for entrepreneurs of all types.
But you have to use them. Have to. Why?
Because business owners sell products and services from email.
I’ll say it again: Business owners sell products and services from email.
We like to pretend that blogging SEO doesn’t matter all that much. I mean, #nerds, amiright??
But the truth is, search engine optimization does matter, still and forever. If you haven’t given this much thought, then think about it: tailoring your posts to gain as much visibility in search engines as possible is critical. How else will the internet find you?
*cue panic attack at thought of one more task*
I know, I know. But blogging SEO sounds scarier than it really is. If you want to substantially improve your results, I’m here for you. Let’s walk through the basic steps of great blogging SEO, so you can start leveraging it for yourself.
Today we’re talking metadata! Yes, those thingies you can put in your image field and at the bottom of your blog post! The super-nerdy stuff that makes your blogs SHINE!
And we are EXCITED about it!
Let’s Start with Alt Tags
Crash course: The point of alt tags is to clue your audience in to what a photo is supposed to be, should that photo fail to load.
Most people write “sad gorilla” for their alt tag and leave it at that.
No, no, no.
This will be a short little post, since there’s really not much to say. In short, all I want to say is this:
You are not your own freaking editor.
Pound that into your brain.
You need an editor. Do not edit your own work.
Seriously. Do not do it.
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