Do you ever feel like everyone knows something about social media that you don’t? Like, that they all received some secret kabbalistic teaching and you just … weren’t there that day?
A lot of bloggers and writers aren’t sure how to leverage social media, because the brevity of social content seems to clash with the perceived long-form-ness of copywriting.
And yes. Long-form-ness is obviously a word.
Make no mistake, though: The words you use to convey your messages via social media are absolutely a form of copy. That’s why so many people can charge for them, eh?
If you want to use them to best effect – or charge for them yourself – then you need to learn to move people from social media to your blog. Accordingly, this is your lesson for today:
Writing good social captions is a form of copywriting.
Accept it, because only once you do will you accept the need for practice, as well as the tremendous power that accrues to those who understand how to Do The Thing right.
First and foremost, understand this: social captions are not captions. They are micro-blogs, and you need to learn to use them that way.
Because you can. And you should. Not only does this draw people in from native search, it also makes your posts much more engaging in platform.
The basic technique is pretty similar to “real” blogging, e.g. you should:
See? Not so hard.
Today’s homework: For your next social post, write at least four paragraphs in the caption. Choose a focus keyword (think “book review” or “Michael Crichton’s later work”) and use it several times. Break up your text visually in the manner of your choosing. Open with a fun beginning and close the mini-blog naturally.
That’s it! Give it a try!
This tip is sooo easy:
Save your favorite social posts.
Yep. It’s a thing.
On Instagram, it’s the little flag in the lower right corner of every post. On Twitter, you “bookmark” tweets. On Facebook, there’s a Save button on the bottom right.
Next time you see a social caption that piques your interest, and that you’d like to model your approach after, make sure to SAVE!
Of course, this step only works if you do a weekly review of content you like, so see that you do.
Today, let’s talk incorporating social media into blog posts, so you can funnel them the other ways as well.
Which isn’t that hard. I take one of three tacks:
These tactics are the only ones you’ll ever need to move your readers from Point A (blog) to Point B (social). It may not happen quickly, but if you’re dedicated, it will happen.
While it’s not necessarily intuitive, the best and most efficient method of moving people from your blog to your social, and vice versa, is simply this: Ask.
Many writers, especially new ones, are afraid to direct people somewhere else. They’re afraid they’ll be ignored, laughed at, who knows, so they never ask. Yet a simple “Check out the blog post!” is astonishingly effective … for those who steel themselves and actually do it.
Your homework: From now on, at the end of every single social media post or blog post, ask someone to do something. It’s not always necessary to send them on to a blog; maybe you ask them to comment in the captions or check out your story on Instagram or whatever.
But ask for something. That’s your only job, so go do it.
Want to learn more about writing social captions, blog posts or other forms of content? Head to the Leaf Library and grab free checklists, tutorials and other resources TODAY. As a bonus, you’ll immediately unlock the daily Leaf Letter, which will immediately take your writing to the next level.
So go now. Run like there’s a saber-toothed cat after you, because your dreams won’t wait.
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