Finding new ways to improve your writing can feel like that thing that gets pushed down the bottom of the to-do list, like cleaning air filters or the cat’s water bowls. You know it should be down but does it really have to be done now? This is especially true when you’ve already got so much on your plate, or there are SHOWS TO WATCH.
Overall your writing has been getting the job done. You’re getting some engagement, you’re creating content. So putting in the effort to step-up your writing game can get pushed to the back burner.
Luckily, the following tips are short and sweet. They are designed to improve your writing right away, and you won’t have to spend a ton of time investing in them.
Finding simple ways to improve your writing puts you way ahead of the game. It helps you not only get your point across, but also it helps increase engagement, make more sales and build your confidence as a writer.
Below are a few simple tricks to take your writing from so-so to stellar. These are meant to be easy and actionable. No writing classes needed, just your willingness to give it a try.
Themes are not just reserved for movies and novels. In fact, finding a theme for your content and copywriting is the best place to start when writing for yourself or clients.
A theme can be as simple as imposter syndrome transforming into courage. Or the underdog overcoming challenge in their business.
Whatever it is, get clear before you start and use your examples, stories, main points to illustrate this theme.
I bet the people you love to follow online are the ones with oodles of personality. The ones that make you laugh or who you can picture hanging out with over tacos.
Personality doesn’t have to be hard to interject into your writing. When you hear jokes or something funny, take notes and integrate them into your writing. Write how you would talk when relaxed with a friend.
Especially if it’s copywriting. Writing can feel STIFF if you’re not careful. The way you connect and create something that resonates is to bring your humanness to the page.
Share stories and insights. Put your heart into the work by writing from a place of excitement or curiosity. Write conversationally. This will help your work flow, connect and be easier to read.
Resistance is awful. The best way to get through the blank page is to decide you are going to sit down and tackle it. Hard.
Open that blank page and immediately start typing. Don’t stop until you are done. A good way to do this is to set a timer. Give yourself only a set amount of time to know your writing out.
The time pressure will help, plus it won’t leave any room for checking Instagram or email.
Have your writing lead to a call to action. This can be to sign up for your newsletter or to inquire about your services. It can also be a feeling or question you want to leave your reader with.
Establishing a theme up front makes this so much easier. Your writing will lead here and overall everything will be much more focused and clear.
It’s good to establish your theme and call to action before starting your draft. This will decrease editing time and will increase the ease of getting that draft out because you’ll have the end goal in mind.
Stories elicit emotion. You don’t have to share your life. But you can share anecdotes, favorite things or examples that you’ve come across. These things help us connect to the writing and the humanness of the writer.
When we feel something when reading, that’s when we will take action. That’s when we share the work. That’s when we will care enough to actually finish reading until the end.
Transitions can often be overlooked. However they are important. Make sure that your ideas flow from one to the next.
Often it’s as simple as adding a transition word such as “however” or “although.”
Or It can also be as simple as rearranging a few paragraphs to put them in an order that reads better as a whole.
Identify who your audience is. Write to one person. Know what they care about and the type of content they read.
When writing online, write in your audience’s language and pretend you’re reading it through their eyes.
When it comes to the online space, we have been trained to skim and move through content quickly.
A way to help keep reader’s attention, and to make your work more readable. An easy way to do this is to keep your sentences short.
Variation can be good with some long and shorties, but keep your ideas focused.
When writing content it’s so important to make it so the reader doesn’t have to do much work.
Hook people with some humor or a story. Get right to your point. Use short paragraphs, lists and bullets. Break content into sections. Allow the structure to easily flow your content forward from one idea to the next.
Make sure to add editing the structure of your content to your tasks when you finalize a draft.
Paying attention here can mean the difference between a reader staying or going when checking out your content.
The above are simple tweaks you can make to your writing right now. You don’t have to put all of them into action at once, but pick a few and then add a few more as you get the others under your belt.
The more intention you put into improving your writing, the more gains you will get. Plus confidence starts to ooze from the page as you create from a place of clarity and focus.
Give it a try! I’d love to hear what tips resonate with you in the comments or on social media.
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