We all have a blog.
Or at least, we all should, but most of us don’t really know what to do with it. Do we talk about our kids, our pets, our political stance … our love for all things koala? I mean, koalas are adorable, right? Why not talk about them? WHAT SANE PERSON WOULDN’T WANT TO READ ALL ABOUT KOALAS.
And look, all those things are great. I totally want to read a thousand-word blog post about how your daughter Missy lost a tooth.
But I don’t want to sound too harsh here. If you’re just keeping up with family and friends, koalas and babies are perfectly appropriate thoughts to share. Mom and Grandma Cindy doubtless want to know about them.
Business? Notsomuch. Unless you’re running a mom blog or a dentistry practice, in which case the tooth thing is spot on!
But if you’re a copywriter, you may need to do a little tweaking of the strategy, because you need a rock-solid angle. In other words, you need to think about what kind of writer you are. Ask questions such as:
If you’re curious about that last one, by the way, you can easily learn more by signing up for access to the free resource library and grabbing “The Quick and Dirty Guide to Finding Your Copywriting Voice.” That will help walk you through how you sound already, how you want to sound and the type of writing that suits you best.
Don’t discount the power of voice. The more you own yours, the more people want to hire you. So learn to sound the way you want to sound (more on that here).
No matter how you answer the above questions, though, you’ve got to make sure your blog reflects the kind of writing you want to do. That way, when you direct potential clients to your blog, they can get a feel for who you are.
The good news is you don’t have to run a dry, dull writing blog. You could instruct people on how to write humorous copy, content geared toward millennials, industry-specific pieces, whatever.
In fact, you don’t have to write about writing at all, even as a copywriter. I mean, sure, I like doing that, and you might as well, but it’s not necessary. Write about other subjects long enough, and people will pay you to write for them. Not a bad strategy.
So if you enjoy coming up with recipes and want to get into recipe writing, run a cooking blog. And for God’s sake come up with a good at home recipe for Girl Scout Samoa cookies. And then send me a link, because I am seriously addicted to those coconut globs of goodness. Just make sure you’re actually passionate about your blog subject, especially in super-saturated niches like food blogging.
Because, oy. Talk about competition.
Without a call to action, you can’t very well blame people for doing nothing once they meet you. After all, you haven’t told them what to do.
So let people know very clearly, right on the front page of your blog or website, that you’re a copywriter, and where they can contact you for your services. Weave this information into your posts as well, so no matter where they are, your prospects can find the information they need to get ahold of you.
Note that when you weave your calls to action into content, though, that the overall effect should be relatively unobtrusive. You don’t want to ruin the enjoyment of your post for peeps who just like to read some funny crap first thing in the morning while they take a … you get the point.
(See what I did there?)
Blogging is hard. Working is hard. Life is hard.
HARD, I TELL YOU.
So it’s tempting to fall off track, to focus on the koalas and the cute babes of the world. Who can blame you?
But resist the urge. Single-minded purpose and pure usefulness of content is what will keep your audience loyal to you and produce a steady stream of clients. You need people coming in all the time, reading your writing, asking you to write for them, sometimes even requesting you repurpose that exact content they just consumed and loved.
Easy money for you, my friend. *rubs hands devilishly*
And that’s it! If you’re stuck on where to start, take a deep breath and just fill in your info below. You’ll have dozens of writin’ tips at your disposal in a trice, and will start putting that blog to work for you in no time flat.
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